How Surprise Influences Consumer Purchase Intentions
How Surprise Influences Consumer Purchase Intentions Surprise, as an emotional response, plays a crucial role in shaping consumer…
The Role of Emotion Regulation in Consumer Behavior
The Role of Emotion Regulation in Consumer Behavior Understanding consumer behavior increasingly emphasizes emotion regulation, which plays a…
Emotional Responses to Price Changes in Consumer Markets
Emotional Responses to Price Changes in Consumer Markets Consumers are frequently influenced by their emotional responses when they…